THE COSMETIC AND PHARMACEUTICAL COMPANY PHARMA MKL IS TODAY ALREADY A SUCCESSFULLY ESTABLISHED COMPANY ON THE SLOVAK MARKET. HE IS THE EXCLUSIVE DISTRIBUTOR OF FRENCH FACE COSMETICS AND NUTRITIONAL SUPPLEMENTS. Its target group is PRIMARY AGED 20+ WOMEN, who take care of their bodies and care about their health and beauty.

THE PRIMARY OBJECTIVE OF THE COMMUNICATION WAS THE VISIBILITY OF THE PHARMA MKL BRAND AND ITS SELECTED PRODUCTS. AT THE BEGINNING OF COOPERATION, WE DECIDED TO MAKE COMMUNICATION MORE EFFICIENT AND MODERNIZE TO BE CLOSER TO CUSTOMERS AND MAKE THE TARGET GROUP PERCEIVE THE UNIQUENESS AND BENEFITS THAT THE PRODUCTS BRING.

IN THE BEGINNING OF THE COMMUNICATION, WE DECIDED FOR MODERNIZATION AND TECHNICAL ADJUSTMENTS TO THE WEBSITE, BECAUSE THIS IS WHAT PLAYS ONE OF THE MOST IMPORTANT ROLES. WE ALSO OFFER A CUSTOM-USER INTERFACE TO CUSTOMERS.

WITHIN THE INSTAGRAM, WE CREATED A SEPARATE BRAND ACCOUNT - @ PHARMA_4_BEAUTY - WITH A VISUALLY ATTRACTIVE LAYOUT THAT ENABLED THE FRENCH ELEGANCE OF PRODUCTS.

WE SUPPORTED EFFECTIVE COMMUNICATION AT THE INSTAGRAM INFLUENCER MARKETING AND SUCCESSFUL COOPERATION WITH THE FAMOUS SLOVAK MODERATOR LENKA ŠOOŠOVÁ, WHICH BECAME A BRAND OF AMBASSADOR.

WITH REGARD TO THE TARGET GROUP OF THE BRAND, WE HAVE COMPILED A MEDIALIST WITH RELEVANT MEDIA. THANKS TO THIS, WE WERE ABLE TO CREATE QUALITY OUTPUTS IN TOP SLOVAK MEDIA ON A REGULAR MONTHLY BASE. HOW WE USED STANDARD MEDIA LOBBING AS A PR FORM. THROUGH MEDIA LOBBING, WE HAVE THEREFORE COULD CREATED A NATIVE CONTENT THAT OPERATES SPONTANEOUSLY AND EFFECTIVELY INCREASES THE KNOWLEDGE OF THE BRAND AND ITS PRODUCTS ITSELF. IN TOPICS, WE FOCUSED ON THE MAIN BENEFIT OF PRODUCTS, WHICH ARE THE BASIC PILLARS OF OUR COMMUNICATION. BECAUSE IN EVERY SECTOR, OUR STEPS IN COMMUNICATION HAVE BEEN SIGNIFICANTLY AFFECTED BY THE PANDEMIA, BUT THE BASIC PRINCIPLES HAVE BEEN PRESERVED.

WE SUPPORTED COMMUNICATION BY A LAUNCH. WE SUBMITTED CREATIVE PACKAGES FULL OF BEAUTY AND HEALTH TO JOURNALISTS FROM SELECTED TOP RELEVANT SLOVAK MEDIA. EACH PACKAGE CONTAINED A PERSONALIZED DEDICATION FOR JOURNALIST, PRODUCTS, CREATIVE GIFTS, INFOGRAPHICS AND PR MATERIALS FOR CREATING CONTENT. THANKS TO THE LAUNCH, JOURNALISTS HAVE DIRECT EXPERIENCE WITH THE PRODUCT, BETTER MEMORY, AND IN THE FUTURE, MAY USE IT IN THE FRAMEWORK OF EDITORIAL ARTICLES IF NECESSARY. LAUNCH IS AN EFFECTIVE COMPONENT FOR COMMUNICATION WHEN THE PRESENTATION OF PRODUCTS DOES NOT MEAN HUGE FINANCIAL COSTS.

IN THE FRAMEWORK OF PR COMMUNICATION, WE HAVE CHOOSED TWO LINES HOW TO COMMUNICATE: PR NATIVE ARTICLES AND PRODUCT TYPES. IN TEXTS, WE FOCUSED IN DETAIL ON THE UNIQUENESS AND BENEFITS THAT THE PRODUCTS BRING TO CUSTOMERS. THROUGH SUPPORTING PRODUCTS (HYALURMED CLEAR HYALURONIC ACID FOR DRINKING AND OPTIMAL PLUS F - FOR COLLAGEN) WE HAVE EXPANDED AWARENESS OF THE USE OF NUTRITIONAL SUPPLEMENTS CONTAINING HYALUROMEHINE ACIDATE IN THE HYALURMED PRODUCT, CLEAR HYALURONIC ACID FOR DRINKING, WE USED ITS MAIN BENEFIT AT THE TIME– THAT IT IS THE ONLY CLEAR HYALURONIC ACID FOR DRINKING ON THE SLOVAK MARKET. FURTHER, WE FOCUSED ON ITS NON-INVASIVE FORM, AS IT IS INTENDED FOR INTERNAL USE, OPERATING INSIDE THE BODY AND PERFORMING EXACTLY WHEN WE REALLY NEED IT. WE CREATED NEW AND CURRENT TOPICS ON A REGULAR BASIS AND RESPONDED TO MEDIA REQUIREMENTS. DURING THE PANDEME, WE CHANGED THE STRUCTURE OF TOPIC

AND WE FOCUSED ESPECIALLY ON SKIN AWARENESS CARE DURING WEAR AND BRAND / SERVICE THEMES (OPERATING THE COMPANIES DURING THE PANDEMY). WE HAVE COMPLETED THE COMMUNICATION WITH A CHRISTMAS LAUNCH WITH HDL - "HEAT OF HEALTH FOR EVERY DAY" - WE CREATIVELY PRESENTED THE MAIN BENEFIT OF ACID
HYALURONE TO DRINK.

IN THE PROCESS OF PREPARING PROPOSALS FOR TOPICS AND ARTICLES
WE ARE BASED FIRST ON THE BASIC
PILLARS WE DETERMINED AT THE BEGINNING
COMMUNICATIONS. ARE IN ACCORDANCE WITH THE CONTENT ELEMENTS,
WHO WE AGREED WITH THE CLIENT IN ADVANCE, BUT
AT THE SAME TIME THEY MUST BE SUFFICIENTLY ATTRACTIVE TO THE MEDIA AND
CONTAIN ADDED VALUE FOR THE TARGETS ONLY
AUDIENCE. KEY BENEFITS OF PHARMA PRODUCTS
MKL WE WORKED WITH CURRENT TOPICS AND ALSO WITH
JOURNALISTIC REQUIREMENTS.

WE WILL CHOOSE TWO LONG TIME-PERIODS FOR THE ILLUSTRATION OF THE RESULTS - YEAR 2019 (PERIOD BEFORE COOPERATION) AND YEAR 2020 (PERIOD OF COOPERATION). WE WILL INCLUDE GRAPHS IN THE COMPARISON, WHICH WILL PROGRESSIVELY PRESENT THE DEVELOPMENT OF THE NUMBER OF MEDIA MESSAGES IN TIME, AVE DEVELOPMENT (I.E. MEDIA VALUE OF OUTPUTS) AND GRP DEVELOPMENT (I.E. GROSS RAITING POINT, VALUES REPRESENTING THE CUMULATIVE INTERVENTION OF THE POPULATION) FOR THE PHARM MKL KEYWORD.

WE WILL CHOOSE TWO LONG TIME PERIODS FOR THE ILLUSTRATION OF RESULTS - YEAR 2019 AND YEAR 2020 (COOPERATION PERIOD). USING THE SAME BUDGETS AS THE PREVIOUS PERIOD, WE HAVE BETTER RESULTS AFTER LAUNCHING THE NEW E-SHOP.

WE WILL CHOOSE TWO LONG TIME PERIODS FOR THE ILLUSTRATION OF RESULTS - YEAR 2019 AND YEAR 2020